Live events / Social & creators
Summertime LIVE
Made for the moment. Planned for what's next.
Headliners straight off your playlist. Aneta led everything social for Summertime Live: the strategy alongside the team, growing the audience, building creator partnerships and running the media team on the ground, so the hype before each show and the content on the night worked as one.
- Role
- Social Media Manager
- Project context
- Work undertaken by Aneta while working full time at WePop.
- Focus
- Social Media Strategy & Management · Influencer & Creator Marketing · Creator & Talent Management
The challenge
A live event. A season of content.
Posting what happened on stage was the easy bit. The content also had to build hype before each show, show off the atmosphere on the day, sell the next locations and set up next year's on-sale.
The approach
Plan the season. Brief the moment.
Aneta planned content calendars well ahead, so campaign and event-day content worked together. On the day, she had dedicated UGC creators covering the site and influencers in the crowd documenting their time. She also got shoutout videos from the artists, ready to promote the next locations later in the summer. Clear briefs kept photographers and videographers on track, with space left for the spontaneous, personality-led stuff.
Headliners on Stage.Drones in the sky.Phones in the pit.
The execution
Brief it. Shoot it. Post it.
Social Media Strategy & Management.
On event days, content was shot, edited and posted while the night was still going. Crowd interviews and reactions brought the festival feeling straight into the feed.
Influencer & Creator Marketing.
Aneta ran Summertime Live’s creator partnerships: finding the right people, briefing them and turning their content into part of the wider campaign.
Creator & Talent Management.
She handled the business side too, negotiating terms and usage and keeping track of commission.
Selected work
From the feed.
Event content and creator collaboration, linked to the original posts.
