Live events / Social content
Oktoberfest
Steins up. Lederhosen on.
Long tables, bigger steins and a crowd that came dressed for the motive. Oktoberfest runs on atmosphere, and Aneta's job at WePop was getting that energy onto social, so you couldn't escape the oompah band through your phone, and the FOMO hits you hard.
- Role
- Social Media Manager
- Project context
- Work undertaken by Aneta while working full time at WePop.
- Focus
- Campaign Strategy · Content Production & Editing
The project
Built around the atmosphere.
At Oktoberfest, the crowd is the content. The coverage followed the energy of the night as it happened, catching the moments people would be tagging their friends in for days.
The approach
Spot your town. Send it to the group chat.
Aneta helped plan and run a shoot with an Oktoberfest actress to capture location-led content. The idea was simple: if people recognised a place they knew, they'd stop scrolling and send it straight to their friends.
The execution
Made for the night.
Campaign Strategy.
Every location shoot was planned with a purpose: show people somewhere they know, then give them a reason to share it and book.
Content Production & Editing.
On the night, Aneta filmed come-with-me videos and reasons-to-go content, then edited them into posts to sell the other two Oktoberfest locations.
Behind the scenes
The work behind the night.
Every finished post starts on the floor, catching the right moment while it’s still happening. The behind-the-scenes shots show where the coverage was actually made.
Not quite Munich.Still worth the trip.
Selected work
From the feed.
Event content and live coverage, linked to the original posts.
