Live events / Social & community
Live at the Abbey
Bring the live experience into the feed.
Live at the Abbey was one stop on a summer of shows. Aneta made the content work twice: once for the people there on the night, and again for everyone deciding whether to catch the same show somewhere else later in the summer.
- Role
- Social Media Manager
- Project context
- Work undertaken by Aneta while working full time at WePop.
- Focus
- Social Media Strategy & Management · Creative Direction
The challenge
One night. More than one show to sell.
Many of the same shows played other locations later in the summer, so content from the Abbey couldn't just be a recap. It had to sell the next date too, and make someone in another town feel like they'd be missing out.
The approach
Shoot it here. Sell it there.
Aneta planned and ran content days in advance, selling the venue itself with location-focused marketing. External crews were briefed with the whole summer in mind, so the crowd reactions, the atmosphere and the moments that make people book could be cut again for the shows still to come.
They knew all the words.The cameras knew all the angles.
The execution
Shot, edited, answered.
Creative Direction.
Aneta wrote the briefs, organised the content days and directed the external crews, keeping the look consistent across the whole campaign.
Social Media Strategy & Management.
Day to day, she ran the channels: planning, editing and posting content, replying to comments and answering questions for anyone thinking about booking.
Behind the scenes
The bit nobody sees.
Shot lists, crews booked and briefed, edits turned round, and an inbox full of questions from people deciding whether to book. All of it sits behind the posts that make it look easy.
Selected work
From the feed.
Event and promotional content, linked to the original posts.
