Adaptive fashion / Brand & content
By Destiny Pinto
Where health meets personal style.
By Destiny Pinto reimagines assistive devices as a way to express who you are. Aneta was there from the very beginning, helping build the brand from the ground up and tying the content, photography and messaging back to the people and purpose behind the designs.
- Role
- Creative Brand Manager
- Project context
- Freelance work by Aneta for By Destiny Pinto.
- Services
- Brand & Identity · Creative Direction · Content Production & Editing
The challenge
Change the perspective. Keep the purpose.
Assistive devices are usually designed to look clinical. This brand wanted individuality and fashion in that conversation, so the social had to make room for both the designs and the story behind them.
For Aneta, the challenge was giving a young brand an identity people would recognise. Trends move fast and everyone jumps on them, so concepts had to ride the moment while still looking unmistakably By Destiny Pinto.
The approach
Build the format. Show the personality.
Aneta helped shape the brand's content and organic social, giving trends the brand's own spin. Her reels went viral, the press came calling, and a shoot she directed made it onto the pages of major magazines.
It started for her best friend.Then the Internet found it.
The execution
A social role that grew.
Brand & Identity.
Aneta shaped the brand's voice and messaging, and kept its look consistent on every platform.
Creative Direction.
What started as a social role grew into Creative Brand Manager. She directed shoots, led interns across research and content, and went after the PR and partnership opportunities that got the brand noticed.
Content Production & Editing.
She shot and edited the content herself, including the brand's first viral moments.
Selected work
From the feed.
Selected video, behind-the-scenes and social content from the original posts.
In the press
& Beyond the feed.
Aneta's work has featured in People, The Washington Post & Cosmopolitan Netherlands to name a few. Destiny has also won the British Vogue x BMW Future Creators Design Competition and been named on the Forbes 30 Under 30 list.
